Oath MD
Branding, Packaging, photography, web design, social media
INSPIRATION
Oath MD is straightforward, minimalistic, and stands with an air of approachable luxury. We incorporated a light clinical feel through inspiration taken from vintage pharmacy labels and prescriptions as an ode to both the brand being formulated by dermatologists, and the foundation of the brand being back by science.
ABOUT THE BRAND
Created by two board-certified dermatologists, Oath MD was created to heal customers skin. The brands name stems from the hippocratic oath to first do no harm. Each serum is vegan, non-comedogenic, oil-free, paraben-free, sulfate-free, and fragrance-free.
WEBSITE DESIGN
The website design brief was to create a minimal website that was both easy to use, but also educational and beautiful. With clean lines, color blocked sections, and light animations, the website feels straightforward, informative, trustworthy, and engaging.