Bella Vida Fine Jewelry
Branding, Packaging, Art Direction, Web Design, Social Media
BRAND GOALS
To bring beautiful personal moments to life through high quality, bespoke jewelry pieces. Create a brand that feels timeless, minimal, transparent, romantic, & sustainable.
BRAND INSPIRATION
Mexican influences were incorporated into the branding to pay tribute to both the founders heritage as well as the driving cultural force of Los Angeles. where the brand is based. Inspiration was pulled from Spanish colonial architecture to incorporate Hispanic influences with a very romantic, European feeling, reminiscent of baroque architecture.
The only fine jewelry brand offering bespoke, small batch collections, custom design & personalization, with sustainable, ethical, recycled materials, superior customer service and a luxury, artistic visual experience
WEBSITE DESIgn
A heavy focus was put on adding brand value through education through education on sustainable gold and diamonds in the jewelry industry, as well as the artisanal process and highly skilled. craftsman that create the pieces, lending a humanized touch to the process. We sought to position brand as not just a choice to purchase high-quality, custom jewelry, but as a life style choice - by choosing to purchase from Bella Vida, customers choose to align themselves with sustainable and ethical practices.
